[SONG OF THE DAY] Electric Youth - "The Life"

photo credit: SECRETSECRET

Toronto synthpop duo Electric Youth have returned with a dazzling new single, “The Life”, which comes from their forthcoming sophomore album Memory Emotion, which is out on August 9th courtesy of Watts Arcade Inc./Last Gang Records. Speaking on the track, multi-instrumentalist Austin Garrick shares, “‘The Life’ encapsulates the spectrum of that experience, from the dark to the light, the birth and rebirth, the destruction, degeneration and regeneration of living things on our planet, the home to all greedy megalomaniacs and generous martyrs alike.”

The announcement for Memory Emotion comes a whopping four years after the release of their critically acclaimed debut, Innerworld and is meant to offer an alternative perspective to the themes explored throughout their debut “Innerworld was finding that sense of self, developing and establishing a viewpoint, and Memory Emotion is us taking that viewpoint with us out into the world,” Garrick explains, "Memory Emotion is much more outer-world, an album focused on the external world we live in and the way in which we interact with the world as a result of the emotions attached to our memories.”

In addition to the album announcement the band also unveiled a gorgeous music video for “The Life” along with the news of an album release show at Music Hall of Williamsburg on August 17th. If you remember way back when, yer girl was at their first show at MHoW so bet your buns imma be back there for round two snapping photos and sighing dreamily.

Lotta people coming back to the party this week it seems. Here. For. It.

Memory Emotion Tracklist:

1. The Life

2. ARAWA

3. Breathless

4. Real Ones

5. On My Own

6. Higher

7. thirteen

8. Evergreen 143

9. Now Now

10. Through the same eyes

11. Memory Emotion (Outro)

[Night Out] Electric Youth @ Music Hall of Williamsburg (11/12/14)

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The night was just as icy cool as Electric Youth singer Bronwyn Griffin as she serenaded us with dreamy synth pop tunes on that blissful Wednesday night at Music Hall of Williamsburg. Sprout and I were impressed with how effortless Griffin’s performance was as we twirled and swayed about like Molly Ringwald in The Breakfast Club to tunes like “WeAreTheYouth”, “The Best Thing”, “Tomorrow”, “Before Life”, and their latest single, “Runaway” off of their latest album, Innerworld. I must admit though that as a frontwoman that she still has a bit more to learn in terms of presentation. Sometimes her effortlessness almost looked like she was bored with performing, which is unfortunate because the audience was so glued to her that she could have instigated the chillest dance party that MHoW has seen to date. Mind you, that’s just me being critical because I would love for them to see their full potential. At any rate, I would still say that Electric Youth are worth catching live if not just for the opportunity to feel as euphoric as we did exiting the venue that evening.

Make sure you grab the deluxe version of Innerworld on iTunes.

Watch the video for “Runaway” below.

[Watch] Electric Youth - "Runaway" (Official Video)

Appropriately timed with their latest album, Innerworld, dropping today, fall in love with Toronto-based synth duo Electric Youth's video for their single, "Runaway". I'll admit, I had a moment where I felt like a worried mother watching this couple making out while riding around on a moped, but it really fits nicely with the songs subject matter, so I'll allow it. I love how this video celebrates imperfections in love, humans, etc. in a really beautiful way. Also Beirut (where the video was shot) looks like a place I wil have to visit one day. 

If you haven't purchased/streamed/whatever Innerworld yet, you should probably get on that...now. 

The duo will be hitting the road in North American starting in November so you have plenty of time to memorize the album and perfect your dance moves. 

Electric Youth North American Fall Tour:
11/03 - Los Angeles, CA @ The Roxy
11/04 - San Francisco, CA @ Great American Music Hall
11/06 - Seattle, WA @ The Crocodile
11/07 - Victoria, BC @ Victoria Event Centre
11/08 - Vancouver, BC @ Imperial
11/12 - New York, NY @ Music Hall of Williamsburg
11/13 - Washington D.C. @ Black Cat
11/14 - Philadelphia, PA @ District N9NE
11/15 - Boston, MA @ Brighton Music Hall
11/18 - Toronto, ON @ Hoxton